https://www.alyssoncastrodesign.com/brandingtype daily 0.75 2017-02-25 https://www.alyssoncastrodesign.com/keyart daily 0.75 2013-08-26 https://www.alyssoncastrodesign.com/motion-design daily 0.75 2017-02-25 https://www.alyssoncastrodesign.com/kirstie daily 0.75 2017-02-28 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488118540543-ODCGD244ZK3FX7EZUEGX/Kirstie_mirror_vertical.jpg Kirstie - Kirstie I created and designed the logo for a new sitcom starring Kirstie Alley to convey a glamorous look of a broadway star character. I was also responsible to come up with the logo animation that was used in multiple promos and digital marketing. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488118540543-ODCGD244ZK3FX7EZUEGX/Kirstie_mirror_vertical.jpg Kirstie - Kirstie I created and designed the logo for a new sitcom starring Kirstie Alley to convey a glamorous look of a broadway star character. I was also responsible to come up with the logo animation that was used in multiple promos and digital marketing. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237143581-IE7H82CDVSKTX6AVU95O/KIRSTIE_Logo_Exp.jpg Kirstie - Logo exploration https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145790-YTI07LGISMLEE34HREYE/Kirstie_Soundstage.jpg Kirstie Final logo on sound stage in LA https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237143710-RZBGR832WRCUNG1YWP39/KIRSTIE_Logo_color.jpg Kirstie 3d render of the final logo https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488231949158-SA8IX1IZMK8I2BFP31FU/image-asset.jpeg Kirstie - Kirstie Logo Animation Created and Designed the logo Kirstie Alley's sitcom for TV Land. This is the animation test to be used on multiple promotional spots on Air. Design and Art Direction: Alysson castro Creative Direction: Michael Waldron 3D/2D compositing and animation: Kurt Hartman Production: TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145151-JYKNAOBNMDI936A1LPOD/Kirstie_ooh_5.jpg Kirstie - Los Angeles marketing Billboard ad https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237144089-ZAC6YQSCO5IVL7KFM8IT/Kirstie_ooh_1.jpg Kirstie - Los Angeles Sight seeing bus warp. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237144105-AR7J93K2BWJDMA6EW6YW/Kirstie_ooh_2.jpg Kirstie - New York Subway two sheets https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237144537-KFBS0RKXQ1G8SYL4TBEK/Kirstie_ooh_3.jpg Kirstie - New York Path train https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237144378-FUG4GU1IQ3B3ZCRUTMDQ/Kirstie_ooh_4.jpg Kirstie - New York Bus King https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145422-1FB01GZ7HLUX2OUDJI8Y/Kirstie_press_4.jpg Kirstie - Press kit Logo usage on press kit and premium products https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145025-4JK3L2UKF6LUCGGMPJW6/Kirstie_press_1.jpg Kirstie - Premium Cocktail shaker and martini glasses https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145152-6HIVRDA0DH04MHY45M0C/Kirstie_press_2.jpg Kirstie Apron https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145372-AXM0D03LDNPXLCSGMJ79/Kirstie_press_3.jpg Kirstie T-shirt and tote bag https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145541-9123STS3PL1PGCMI6TJ0/Kirstie_press_5.jpg Kirstie Sippy cup https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488237145636-S4C0A1AG8SZJF6KTWOIG/Kirstie_press_6.jpg Kirstie Cap https://www.alyssoncastrodesign.com/nobodies daily 0.75 2017-03-15 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488069735795-XSVT4KLY3YE0CGQK7D2G/Nobodies_logo.jpg nobodies - Nobodies. Key Art and Campaign Nobodies is a new TV Land series executive produced by Melissa McCarthy & Ben Falcone. My role was to Art Direct and help conceptualize the marketing and promotion for the whole campaign. Worked hand in hand with creative teams from Concept Arts and TV Land Art directing the execution to all assets. Art Direction: Alysson Castro Photography: Matthias Clamer Creative Studio: Concept Arts Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488069735795-XSVT4KLY3YE0CGQK7D2G/Nobodies_logo.jpg nobodies - Nobodies. Key Art and Campaign Nobodies is a new TV Land series executive produced by Melissa McCarthy & Ben Falcone. My role was to Art Direct and help conceptualize the marketing and promotion for the whole campaign. Worked hand in hand with creative teams from Concept Arts and TV Land Art directing the execution to all assets. Art Direction: Alysson Castro Photography: Matthias Clamer Creative Studio: Concept Arts Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488302007335-6Y2HCUNVSJQEMRRUR91Q/NOB_LOGO_motionPoster.jpg nobodies - Nobodies. Key Art Motion Poster for LED screens and Digital Media "LOGO" This is an animated version of the Nobodies. Key Art created for LED Screens and Digital Media. Concept and Direction: Alysson Castro Photography and video: Mathias Clamer Art direction and Animation: Alysson Castro Producer: Nicole Dobbs Sound Design and Mixing: John Wilkinson Production by TV Land.   https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488069735809-U6HR3BC3L27UBWAQLQKN/Nobodies_spotlight.jpg nobodies https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488301594714-LA9RGMKTEB7ZRU4XE9T2/NOB_SPOTLIGHT_motionPoster_v1.jpg nobodies - Nobodies. Motion Poster for LED screens and Digital Media This is an animated version of the Nobodies. Key Art created for LED Screens and Digital Media. Concept and Direction: Alysson Castro Photography and video: Mathias Clamer Art direction and Animation: Alysson Castro Producer: Nicole Dobbs Sound Design and Mixing: John Wilkinson Production by TV Land. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488301468337-0T4DGQ060UZLZOZBAPZP/NOB_SPOTLIGHT_motionPoster_v2.jpg nobodies - Nobodies. Motion Poster for LED screens and Digital Media version 2 This is a second animated version of the Nobodies. Key Art created for LED Screens and Digital Media. Concept and Direction: Alysson Castro Photography and video: Mathias Clamer Art direction and Animation: Alysson Castro Producer: Nicole Dobbs Sound Design and Mixing: John Wilkinson Production by TV Land. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488835482810-XTJKN2BCXZS2BK7S4V7L/TimesNasdaq_1.jpg nobodies - New York City Marketing Motion Posters and Static Key Art for NASDAQ and REUTERS LED screens https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488835482852-EYCMOMVNI1V6TLNJSM8N/TimesNasdaq_2.jpg nobodies https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488835483419-AV1D9JYVW4152Q800UJ9/TimesNasdaq_3.jpg nobodies https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488835483270-JCIKV3QVMUSY3YPSGY4G/TimesNasdaq_4.jpg nobodies https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488340295337-4VLBY6WQPN0K72KGOXCP/Nob_ooh_1.jpg nobodies - Los Angeles Marketing Campaign Corner Domination https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488510066034-AH2PMWRV7EBXEY7AU00N/Nob_ooh_2.jpg nobodies - SXSW RYDE Car wraps https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1489586722674-1UBUVMBTDCU1OG5GYQCS/Melissa%2BMcCarthy%2BRachel%2BRamras%2BTV%2BLand%2BPremieres%2BhSkAPUiF3rAl.jpg nobodies https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488835070093-44PLWLIJ86AN9XFD51HM/Template_VideoWall_Vulture.jpg nobodies - Nobodies Interactive banners example. Interactive banners for Digital Paid Media Marketing using Motion Key art. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488318559521-ROJL1HSCLSC62MX74NJJ/image-asset.jpeg nobodies - Nobodies. Tease Live Action Promo "Security Gate" for TV Land Live action promo tease for TV Land's show, "nobodies." My role was to art direct the shoot and post-production. Directed by: Chris Koch Art Direction: Alysson Castro Writer: Joe Boyd Editor: Ben Chapins Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488339525947-U7L6AJH94XBRHU4M9R5F/image-asset.jpeg nobodies - Nobodies. Promo Tease "Access Insider with Nancy O'dell" This is a promo tease for TV Land's new comedy series, Nobodies. The idea was to create a fictitious entertainment Press Junket presented by famous host, Nancy O'dell. My role was to Art Direct the shoot and post-production. Directed by: Chris Koch Producer: Nicole Dobbs Art Direction: Alysson Castro Writer: Joe Boyd Editor: Ben Chapins Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488339853031-8UEUZ7SX8YMRZ6E1MXLE/image-asset.jpeg nobodies - Nobodies. Promo Tease "Coffee" This is a promo tease for TV Land's new comedy series, Nobodies. The idea was to show the cast funny dynamic while been waiting all day for a meeting with an entertainment business executive. My role was to Art Direct the shoot and post-production. Directed by: Chris Koch Art Direction: Alysson Castro Writer: Joe Boyd Editor: Ben Chapins Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488340503003-79FJDNGIHI8ORA4QLBJJ/image-asset.jpeg nobodies - Nobodies. Promo Tease "Elevator Pitch" This is one of a series of promo teases for TV Land's new comedy series, Nobodies. The idea was to show the cast funny dynamic while been stuck at the elevator on a wait to a movie pitch. My role was to Art Direct the shoot and post-production. Directed by: Christian Wilfong Art Direction: Alysson Castro'Producer: Nicole Dobbs Writer: Joe Boyd Editor: Ben Chapins Audio Mixing: John Wilkinson Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488340983744-RSOPB85KOEXV2UI7YSAE/image-asset.jpeg nobodies - Nobodies. Social Media Disruptors This is a compilation of short disruptor videos used at the top of Nobodies promotional spots for social media. The goal for these intros is to grab the audience's attention while the video is set on auto play mode. Concept and Art Direction: Alysson Castro Design and animation: Alysson Castro and Michael Costabile. Sound Design: John Wilkinson https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1489423785196-QVN9HZ9Q5GQEQEAI4Y2E/Hat.jpg nobodies New Era nobodies cap for screeners. https://www.alyssoncastrodesign.com/aljazeera-america-techknow daily 0.75 2017-03-03 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488513988338-WTQPT88MYI5WIZFBXEF0/TERRARIUM_1.jpg Aljazeera America Techknow - Tech know Open Pitch " Future Terrarium" (Chosen by client) ALJAZEERA AMERICA Commisioned UVPH to come up with ideas for the open and package for their upcoming technology show called Inovation Nation (Old Title, New title is TECHKNOW) and I had the pleasure to be assigned for the task. The show will cover how technology is helping great causes and also creating some controversy, but all with an intent to enhance our living. Note that these frames are initial concepts for animation. Inspired by how a complete ecosystem can be encapsulated in a terrarium. The idea of having technology constant evolving and enhancing humanity and the environment is shown by a futuristic perspective. This spherical container will revolve around various subjects, from natural habitats, DNA to human brain, showing that science and technology is becoming essential for our existence. The show title will be the end result of this beautiful animation. Idea and Style Frames Designed by Alysson Castro Produced by UVPH https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488513988338-WTQPT88MYI5WIZFBXEF0/TERRARIUM_1.jpg Aljazeera America Techknow - Tech know Open Pitch " Future Terrarium" (Chosen by client) ALJAZEERA AMERICA Commisioned UVPH to come up with ideas for the open and package for their upcoming technology show called Inovation Nation (Old Title, New title is TECHKNOW) and I had the pleasure to be assigned for the task. The show will cover how technology is helping great causes and also creating some controversy, but all with an intent to enhance our living. Note that these frames are initial concepts for animation. Inspired by how a complete ecosystem can be encapsulated in a terrarium. The idea of having technology constant evolving and enhancing humanity and the environment is shown by a futuristic perspective. This spherical container will revolve around various subjects, from natural habitats, DNA to human brain, showing that science and technology is becoming essential for our existence. The show title will be the end result of this beautiful animation. Idea and Style Frames Designed by Alysson Castro Produced by UVPH https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488514049682-1AE3469EDJNHJPFL40B9/TERRARIUM_2.jpg Aljazeera America Techknow https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488514173392-FN43WDRA1RR7Z7LG16BH/TECHKNOW_SKETCH_BOARDS.jpg Aljazeera America Techknow - Future Terrarium Animation Sketches After the style frames, I sketched the animation for the animation team. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488514319666-TVPG0PEQJ5572XN3WFP3/image-asset.jpeg Aljazeera America Techknow - TechKnow Open (Final Animation) Final animation and production done by UVPH. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488515030839-ZOIOANGBD0UNVE7F0MHU/ANALYSIS_0.jpg Aljazeera America Techknow - Concept 2 "Analisys" Frame 1 A classic and clean design that will automatically cater for each episode. This concept is a straight forward demonstration how technology can be found in everything. From a bullet train to a simple organic life, science and technology is involved. This animation will take grand and ordinary subjects and dissect them from a closer look and possibly finding common elements from one to another and then leading to a customizable title page with the episode's description. Creative Direction, Art Direction and Design: Alysson Castro Produced by: UVPH https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488515030891-XVJRIYT7C6Y66PNFI5X4/ANALYSIS_1.jpg Aljazeera America Techknow - Concept 2 "Analisys" Frame 2 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488515032880-QUMSEH29YBVQUBJYMKYZ/ANALYSIS_2.jpg Aljazeera America Techknow - Concept 2 "Analisys" Frame 3 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488515032949-6W4SUVQ51HFRYGUUISKR/ANALYSIS_3.jpg Aljazeera America Techknow - Concept 2 "Analisys" Frame 4 https://www.alyssoncastrodesign.com/nickelodeon-legend-of-kora-upfront-titles daily 0.75 2017-03-04 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647398948-HFB7VHOX0VIOEW5TTD2P/frame_blue_3_rev2.jpg Nickelodeon Legend of Kora Upfront Titles https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488653190440-8WMRL22FAKA1XB2L3HZ8/image-asset.jpeg Nickelodeon Legend of Kora Upfront Titles - Legend Of Kora Upfront Trailer title Animation This is an Upfront trailer for Nickelodeon's Legend of Kora. My role was to design and animate the title cards and end page. Client: Nickelodeon Creative Direction, Art Direction, Design: Alysson Castro 3D and 2D Animation: Alysson Castro Editor Producer: Rick Orlando Sound Design and Mix: John Wilkinson Produced by : Perceptional https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647465894-B64U4R431ZHIAJESMV91/frame_blue_1_rev2.jpg Nickelodeon Legend of Kora Upfront Titles - Animation Title Concept "An Epic Tale" Frame 1 This concept is about the mix of fun and adventure with a darker theme. Because, Korra has mastered water, Earth, and Fire, (but not Air) the surrounding environment will be a showcase of massive icons that represent each psychokinetic ability. Creative Direction, Art Direction, Design: Alysson Castro   https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647465967-3NTPA1D9WQXB9NRHFPYW/frame_blue_2_rev2.jpg Nickelodeon Legend of Kora Upfront Titles Frame 2 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647467507-B1P3UNKWIM3OFJ2XB8DZ/frame_blue_3_rev2.jpg Nickelodeon Legend of Kora Upfront Titles Frame 3 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647467434-OK8LQW2IYP954SNEGWAU/LegendofKorra_Type_blue_1.jpg Nickelodeon Legend of Kora Upfront Titles - Title Cards Frame 1 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647470143-FK4KPHRQ4NKZ6ICN46DK/LegendofKorra_Type_blue_2.jpg Nickelodeon Legend of Kora Upfront Titles Frame 2 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647477131-EFHSQ1762XR2WIYJFRTC/concept_3_1.jpg Nickelodeon Legend of Kora Upfront Titles - Concept 2 "Bending Abilities" Frame 1 This concept showcases the medallions of each psychokinetic ability that the benders can posses. By examining the backsides of these medallions, the viewer learns a how these abilities correspond to the “The Legend of Korra” then watch the action commense. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647477153-4TIAF0L12R4OESHXE7CG/concept_3_2.jpg Nickelodeon Legend of Kora Upfront Titles Frame 2 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647479249-S3PHZE9I5902YKFB5IQF/concept_3_3.jpg Nickelodeon Legend of Kora Upfront Titles Frame 3 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647479308-TAUBLBYCNBN4D31KKPM8/concept_3_4.jpg Nickelodeon Legend of Kora Upfront Titles Frame 4 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488647480332-FNZNVMTPC7OZMVZ2AQDQ/concept_3_5.jpg Nickelodeon Legend of Kora Upfront Titles Frame 5 https://www.alyssoncastrodesign.com/mr-harmstrong-studios daily 0.75 2017-03-04 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488655631115-ZHOVCVYGVLMX1GKLFNB4/Mrh.Homepage.jpg Mr. Harmstrong Studios https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488657784843-AHNBDOAGF2FKYSGCFH1X/Welcome.jpg Mr. Harmstrong Studios - Mr. Harmstrong Studios Mr. Harmstrong was a small studio created by school friends, Alysson Castro and Pantelis Nikolaides, that once decided to take on the big guys. We wanted to enjoy our work and have fun at the same time, So we created a fictitious persona, Mr. Harmstrong, as our "CEO". The Success of Mr. Harmstrong, gave us the opportunity to achieve our career goals and to work on multiple projects. Our CEO, Mr. Harmstrong, has retired but Alysson and his friend Pantelis kept their long distance friendship and moved on to their solo creative careers. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488655875968-UAYSKAYTDCHC7IJS41KS/image-asset.jpeg Mr. Harmstrong Studios - Mr. Harmstrong Studios "Mahna,Mahna..." Reel Mister Harmstrong believes in not being so serious... seriously:) He trusts his employees to come up with the best representation of his philosophy.... and they deliver! https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488655718520-LFOK9LHRFF7LSJBU30FU/Logo.jpg Mr. Harmstrong Studios - Mr. Harmstrong's Identity. Who is Mr. Harmstrong? Mr. Harmstrong is a made up name inspired by Henry Jackson Jr. (December 12, 1912 – October 24, 1988) an American professional boxer and a world boxing champion who fought under the name Henry Armstrong. Armstrong was one of the few fighters to win in three or more different divisions: featherweight, lightweight and welterweight. He defended his welterweight title a total of nineteen times. We decided to create our logo inspired by a very stylized 20's like typography and an adaptation of our "Coat of Arms" crest. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488659588340-KZ93TOWQG8ZVIX5125K2/Cards.jpg Mr. Harmstrong Studios - Business Cards Front and back of our square shape business cards. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488659606114-0TX3XNOO22I2LSMUA2Y0/Punchout_Aly.jpg Mr. Harmstrong Studios - Hand made typefaces for title cards Adding type and punching each other in the name of the brand. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488659606127-FB3PWKBBQI03PYBVGANX/Punchout_Pun.jpg Mr. Harmstrong Studios https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488659630433-56HRS5J8LS73G04M4P73/jiujitsu.jpg Mr. Harmstrong Studios - Jiu Jitsu N.Y.C Logo Logo Design for our fighting passion. Jiu Jitsu is the art of submission. Nothing represents better than a tight knot. https://www.alyssoncastrodesign.com/bet-being-mary-jane daily 0.75 2023-07-11 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641253268-2KN2QJTD6IQB1VZW5O31/BMJ_Question4.jpg BET Being Mary Jane https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641279554-GCAXN4RJD6SZ6SAX3LTW/BMJ_LOGO.jpg BET Being Mary Jane - Being Mary Jane Logo Design From the creator of Girlfriends and The Game comes the story of Mary Jane Paul, the quintessential Single Black Female. She seems to have it all; a beautiful home, a fancy sports car, the shoes, intelligence, drive and a successful career as a TV news anchor but something is missing from her American Dream. She lacks one thing that makes her a part of the statistic the show is named for. The main character has the habit to write motivation quotes on post-its and sticking around the house. My task was to come up with a logo that preserve the character's sophistication but stil keeping her human touch. Art Directed and Design: Alysson Castro Produced by BET Networks https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641288241-XVDQQO4BXBIWOAUB4HUC/BMJ_Question1.jpg BET Being Mary Jane - Initial Concepts for Image and On air Campaign WHO IS THE REAL MARY JANE? Who is really Mary Jane Paul? Who does she really wants to be? This bold concept will communicate the idea that there is more behind what you see on your screen. Mary Jane close ups behind the graphic will show characteristics of herself without revealing the entire truth. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641290697-AFP13OPWXLQAMQHFVL6W/BMJ_Question2.jpg BET Being Mary Jane https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641293365-U0E361KLNTTE6Q1YK6SZ/BMJ_Question3.jpg BET Being Mary Jane https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641295102-94FLPLFV5IRQ5DJTGE0Y/BMJ_Question4.jpg BET Being Mary Jane https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488641302820-FPSNB62WY2PUGUBD2YOG/BMJ_Glass1.jpg BET Being Mary Jane - Promo Concept SEEING THROUGH GLASS The duality of Mary Jane Paul is seeing through a glass. This concept shows her subconscious struggle to be someone different from her actions. This could be possible by using two scenes from the show. The first scene is when she state her ideal being. 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brand and this concept will re-introduce it to the american audience in a way that is subtle, but with a strong graphic aesthetic. The viewer will gradually become familiar with the logo and what it represents. A clear and simple message and a trustworthy point of view. We are using the logo and its elegant curves in a fluid choreography of overlapping shapes and transitional elements that will become the vehicle for information to the viewers.This motion will gradually reveal parts of Aljazeera's logo and On-air messaging so the brand will slowly gain a placement in the Americans everyday source of news. The pitch was participated by the eight best companies in New York City and the competition was heated. This is one of three concepts done at UVPH and we went all the way through finals. I am still very happy and proud on this concept and also honored to have the opportunity to be part of this experience. Creative Direction, Art Direction and Design: Alysson Castro Produced by UVPH https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1688674046079-SAEJ5ELVZ7Y9KI8H3YTS/FIN01_Yellowstone_27x40_Teaser_LAYERED.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1688758100049-IJVHABT9GB4NONK72M3N/Coyote_key_art_comps_Chiklis3.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689017854149-HD6HG0VZN2S3NVCBYFEE/WP_3_b.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689083656723-L8BW91XW6O8RBY9B1LVO/HEATHERS_JDVERONICA_VERTICAL_sm.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689083774415-EFE4DZDNEDTJQ3AYF3VW/SUNSETVERTICALsm.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689085063667-XOSCYU88N64GDVHYIE1U/Yellowstone_S2_PORCH_RGB.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689085220983-WRR747RU3RZSVMTH1P8Z/PN_YS_S3_JDSolo_24x36_FathersDay.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689088491074-VSXWM1ZLMR6C1HFEAQVH/PP_INK_S15_LIGHTINK_GROUP_cropped.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689091188945-9BNYPEV5L2QJUL9KIEJE/BAR_EXP_Blue.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689092003810-VGFCQGNLZ0FGFGWC3CUD/PN_NOBODIES_S2_PINK07_24x36_RGB.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689093499376-LUEUBWOILBX6O9ZB3SGU/Nobodies_Faces_Uber_v1_sml.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1689099402910-PT9N68CPOMFEIHLHJAP7/LOPEZ_CIGAR_FINISH_SIMPLE.jpg Work https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488067976184-DHT05FI4XDOFCQMNPBCJ/JGS_Banksy_pizza_vertical.jpg Work - The Jim Gaffigan Show Season Campaign My Role: Influenced and participated in the conceptualization to the biggest marketing campaing TV Land has ever done. The Jim Gafigan Show spearheaded TV Land’s new rebrand and target audience. Oversaw and led multiple teams, from Print, Digital, and On-air throughout pre-promotion, premiere and post-promotion campaigns. Oversaw all out-of-home campaigns in NYC, Los Angeles and Chicago. Directed outside creative partners on Key Art concepts and executions. Art directed Live action Shoots with talent for On-Air and Off Air promotional campaigns. Art directed photoshoots with talent for Key art and all print campaigns. Conceptualized and designed the “Jim Gaffigan Show” logo. Designed and conceptualized multiple creatives for the main Key art campaign. Art directed all On-air, Digital and Print material related with “Jim Gaffigan” including partnerships with channels such as Nickelodeon, Comedy central, Hulu, Thrillist Funny or Die and etc. Conceptualized unconventional ways to market The Jim Gafigan Show including his U.S comedy tour. https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488069408482-T8403C3UBDNNQ7L5SSRE/JGS_defaced_zombie.jpg Work - The Jim Gaffigan Show "Defaced Posters" Stunt Before we shot the official Key Art for the first season of The Jim Gaffigan Show on TV Land, our group had only a few gallery photos of the cast to work with. I came up with an Idea inspired by defaced subway posters we all see underground, to actually deface our own series of posters and spread them around town. This was one of the funnest projects I've worked on. Concept and Art Direction: Alysson Castro Produced by TV Land https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488118218778-FZGNK375019HLE3QK86H/the_exes_luggage_vertical.jpg Work - The Exes Key Art Key Art for TVLand's sitcom The Exes. My role was to art direct the photoshoot and post production. Worked hand in hand with Cold Open's creative on Key Art execution. 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Please don't get too excited. This photo is from 2002! https://www.alyssoncastrodesign.com/contact daily 0.75 2017-03-05 https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488665986259-XCST9UFNJ4SCJB49BEO1/Fist.jpg Contact https://images.squarespace-cdn.com/content/v1/58b1f2aa29687f881c717969/1488666057063-V7OKCLSPM2O66C32WFDT/image-asset.jpeg Contact https://www.alyssoncastrodesign.com/resume daily 0.75 2023-07-25 https://www.alyssoncastrodesign.com/contact-flatiron daily 0.75 2025-05-12 https://www.alyssoncastrodesign.com/prints-flatiron daily 0.75 2023-11-27 https://www.alyssoncastrodesign.com/prints-flatiron/medri-bahri-e6k45 monthly 0.5 2018-06-26 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237830662-61K0C3ENRKE3Q61BMICG/125A9968-2.jpg Prints - iv https://www.alyssoncastrodesign.com/prints-flatiron/roadside-ah2as monthly 0.5 2018-06-26 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237946824-YI42JITG11UOTIMFKNUG/23520011.jpg Prints - vi https://www.alyssoncastrodesign.com/prints-flatiron/havana-74srx monthly 0.5 2016-03-17 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237811577-T64M99S10A5SWA82XMP6/125A7605.jpg Prints - iii https://www.alyssoncastrodesign.com/prints-flatiron/valley-7r9fh monthly 0.5 2018-06-26 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237790083-RSXH6WA4EG0LGB2TPRAZ/125A2924.jpg Prints - ii https://www.alyssoncastrodesign.com/prints-flatiron/fate-8sp5z monthly 0.5 2018-06-26 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237771118-YL55I9RHYQAWDFU8ZHMO/125A2256.jpg Prints - i