This is a on air commercial for Adidas predator boot and Mi Device done for NBC Sports MLS soccer live broadcast. Live soccer broadcast does not provide the opportunity for commercial breaks. Each half is 45 minutes long and our intent is to use any opportunity to interrupt the transmission for a quick commercial. The Idea is to show features of the Adidas "Predator" boot and its smart "Mi" device and grab the viewer's attention to watch the commercial.
NBC Sports Group
Art direction/ Animation: Alysson Castro
Sound Design Mixing: John Wilkinson
Concept: Garry Keenan
Produced by: Perceptional productions.