BET EXPERIENCE is a public conference held alongside the BET AWARDS at the L.A Convention Center, offering an inclusive celebration of Black Culture’s premier weekend. The event features a diverse array of attractions, including industry panels, sports activities, beauty showcases, culinary experiences, and comprehensive highlights of Black Excellence across multiple domains.
In my role, I was responsible for conceptualizing, designing, and executing the entire visual campaign—spanning Out of Home advertising, social media assets, and experiential design. The objective was to develop a cohesive visual identity that not only aligns with the global BET brand but also resonates authentically with the audience.