Friday Night Fights Muay Thai Branding
       
     
Old Logo
       
     
Concept 1 " Logo Evolved"
       
     
Open Pitch
       
     
Concept 2 "Concrete Blocks"
       
     
Open Pitch
       
     
Winner Concept. "Razors Edge"
       
     
Logo Exploration
       
     
Logo and texture
       
     
       
     
Show Packaging
       
     
 Tale Of The Tape 5 Tabs with Sponsor
       
     
 Tale of The Tape 10 tabs
       
     
 Round Clock With Sponsor Window
       
     
 Round Title
       
     
 Replay Segment
       
     
 Logo Transition 1
       
     
 Logo Transition 2
       
     
 Flying Colors Transition
       
     
 Sponsor Page
       
     
PRINT
       
     
Friday Night Fights Muay Thai Branding
       
     
Friday Night Fights Muay Thai Branding

This is the branding for the hottest fighting event in New york. From logo design, event tickets and programs to an entire TV show package.  

Creative and Art Direction, Animation and Design: Alysson Castro and Pantelis Nikolaides ( Mister Harmstrong Studios)

 

Old Logo
       
     
Old Logo

The task was to rebrand the hottest Muay Thai Fights Event in NYC by bringing something authentic to the core audience and something attractive to potential fans.

Concept 1 " Logo Evolved"
       
     
Concept 1 " Logo Evolved"

An evolution from its original logo, but with a more slick and sexy like a sports car.

Open Pitch
       
     
Open Pitch

Metal and leather is a theme for the open. Slick, fast and powerful, parts of the logo reveals like a sports car commercial.

Concept 2 "Concrete Blocks"
       
     
Concept 2 "Concrete Blocks"

Muay thai is a very aggressive fight. This logo represents its power and impact like concrete blocks slamming on each other.

Open Pitch
       
     
Open Pitch

Type and concrete blocks hitting and setting the logo by force.

Winner Concept. "Razors Edge"
       
     
Winner Concept. "Razors Edge"

Sharp like a razors edge , three colors cut through the night skies forming the logo on brighter background canvas.

Logo Exploration
       
     
Logo Exploration
Logo and texture
       
     
Logo and texture
       
     
Show Packaging Sizzle

A montage displaying the whole motion graphics packaging and how it works.

Show Packaging
       
     
Show Packaging

Lower 3rds

 Tale Of The Tape 5 Tabs with Sponsor
       
     

Tale Of The Tape 5 Tabs with Sponsor

 Tale of The Tape 10 tabs
       
     

Tale of The Tape 10 tabs

 Round Clock With Sponsor Window
       
     

Round Clock With Sponsor Window

 Round Title
       
     

Round Title

 Replay Segment
       
     

Replay Segment

 Logo Transition 1
       
     

Logo Transition 1

 Logo Transition 2
       
     

Logo Transition 2

 Flying Colors Transition
       
     

Flying Colors Transition

 Sponsor Page
       
     

Sponsor Page

PRINT
       
     
PRINT

Venue Tickets, Post Cards and Business Cards