This is the branding for the hottest fighting event in New york. From logo design, event tickets and programs to an entire TV show package.
Creative and Art Direction, Animation and Design: Alysson Castro and Pantelis Nikolaides ( Mister Harmstrong Studios)
The task was to rebrand the hottest Muay Thai Fights Event in NYC by bringing something authentic to the core audience and something attractive to potential fans.
An evolution from its original logo, but with a more slick and sexy like a sports car.
Metal and leather is a theme for the open. Slick, fast and powerful, parts of the logo reveals like a sports car commercial.
Muay thai is a very aggressive fight. This logo represents its power and impact like concrete blocks slamming on each other.
Type and concrete blocks hitting and setting the logo by force.
Sharp like a razors edge , three colors cut through the night skies forming the logo on brighter background canvas.
A montage displaying the whole motion graphics packaging and how it works.
Tale Of The Tape 5 Tabs with Sponsor
Tale of The Tape 10 tabs
Round Clock With Sponsor Window
Logo Transition 1
Logo Transition 2
Flying Colors Transition
Venue Tickets, Post Cards and Business Cards