Season 2 Key Art for TV Land's Original Series IMPASTOR. My role was to Art Direct the entire campaign, from Key Art concept and execution, On Air, Out of home and Social Media marketing. I worked hand in hand with creative teams at Gravillis and live Action production team to establish a cohesive look and feel for the campaign. 

Concept: Gravillis

Art Direction: Alysson Castro

Photography: Justin Stephens

Creative Direction: Michael Waldron

Producer: Amber Jones

Out of house studio: Gravillis

Production: TV Land

Live action hero tease spot for second season of IMPASTOR for TV Land.
Actor: Michael Rosenbaum
Directed by: Mike G.
Creative Direction: Michael Waldron
Art Direction: Alysson Castro
Post production, Color and gfx Art direction: Alysson Castro
Producer/ Editor: Amber Jones
Production: TV Land

Second live action hero tease spot for second season of IMPASTOR for TV Land.
Actor: Michael Rosenbaum
Directed by: Mike G.
Creative Direction: Michael Waldron
Art Direction: Alysson Castro
Post production, Color and gfx Art Direction: Alysson Castro
Producer/ Editor: Amber Jones
Production: TV Land

Out of Home Marketing.

This is a sample of an End page animation using branding photography of Impastor's cast.
Photographer: Matt Miller
Art Director: Alysson Castro
Production: TV Land

Branding photography photoshoot to be used throughout season campaign by multiple departments including On Air, Press and Marketing initiatives.

Photographer: Matt Miller

Direction: Alysson Castro

Inspired by 50's Illustration posters, these famous quotes were once said by Pastor Buddy's character on Impastor TV Show series on TV Land. These animated quotes were part of a Social Media strategy. They were posted and shared online by fans of the show.
Art Direction: Alysson Castro
Illustration and Animation: Christian Caraballo
Producer: Amber Jones
Social Producer: On a Weber
Sound Design and Mixing: John Wilkinson
Production: TV Land

Ask Pastor Buddy is a series of videos where Pastor Buddy's Character answer letters from the audience.
My role was to art direct the live action shoot and post production.
Actor: Michael Rosenbaum
Director: Amber Jones
Art Direction: Alysson Castro
Post production, color and Gfx direction: Alysson Castro
Animation: Christian Caraballo
Sound Design and Mixing: John Wilkinson
Production: TV Land

Pastor Buddy "Pot Tour" is a video where Pastor Buddy's Character interacts with the cameramen and explains his multiple weed collection. This was an extra content promo used throughout social media.
My role was to art direct the live action shoot and post production.
Actor: Michael Rosenbaum
Director: Amber Jones
Art Direction: Alysson Castro
Post production, color and Gfx direction: Alysson Castro
Animation: Christian Caraballo
Sound Design and Mixing: John Wilkinson
Production: TV Land

This is one of a series of countdown videos used by TV Land's Social Media. The concept is to show Pastor Buddy's character on the show through his vices and irreverent attitudes. The goal was to shoot a super close up of these moments without the cast. This shoot was taken at its actual set with Michael Rosenbaum's stunt double.
Directed by: Alysson Castro
Art Direction by: Alysson Castro
Concept by: Alysson Castro and Amber Jones
Produced by: Amber Jones
Social Media Producer: Ona Weber
Production: TV Land

This is one of a series of countdown videos used by TV Land's Social Media. The concept is to show Pastor Buddy's character on the show through his vices and irreverent attitudes. The goal was to shoot a super close up of these moments without the cast. This shoot was taken at its actual set with Michael Rosenbaum's stunt double.
Directed by: Alysson Castro
Art Direction by: Alysson Castro
Concept by: Alysson Castro and Amber Jones
Produced by: Amber Jones
Social Media Producer: Ona Weber
Production: TV Land

This is one of a series of countdown videos used by TV Land's Social Media. The concept is to show Pastor Buddy's character on the show through his vices and irreverent attitudes. The goal was to shoot a super close up of these moments without the cast. This shoot was taken at its actual set with Michael Rosenbaum's stunt double.
Directed by: Alysson Castro
Art Direction by: Alysson Castro
Concept by: Alysson Castro and Amber Jones
Produced by: Amber Jones
Social Media Producer: Ona Weber
Production: TV Land