The Jim Gaffigan Show "Defaced Posters" Stunt
       
     
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New York City "Guerrilla Marketing"
       
     
 Wild Postings
       
     
 Phone Kiosks
       
     
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Social Media Reaction
       
     
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Marketing Recognition
       
     
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"Big Jim"
       
     
"Stay Pale" Sunscreen
       
     
NY Taxi Tops
       
     
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The Jim Gaffigan Show "Defaced Posters" Stunt
       
     
The Jim Gaffigan Show "Defaced Posters" Stunt

Before we shot the official Key Art for the first season of The Jim Gaffigan Show on TV Land, our group had only a few gallery photos of the cast to work with. I came up with an Idea inspired by defaced subway posters we all see underground, to actually deface our own series of posters and spread them around town. This was one of the funnest projects I've worked on.

Concept and Art Direction: Alysson Castro

Produced by TV Land

JGS_defaced_group_gianthead.jpg
       
     
JGS_defaced_50shades.jpg
       
     
JGS_defaced_actualsize.jpg
       
     
JGS_defaced_cats.jpg
       
     
JGS_defaced_group_food.jpg
       
     
JGS_defaced_pirate.jpg
       
     
JGS_defaced_pizza.jpg
       
     
JGS_defaced_stevejobs.jpg
       
     
New York City "Guerrilla Marketing"
       
     
New York City "Guerrilla Marketing"

Hot dog Carts

 Wild Postings
       
     

Wild Postings

 Phone Kiosks
       
     

Phone Kiosks

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Social Media Reaction
       
     
Social Media Reaction

It went viral... The public began to notice the posters and started to post on social media, tagging Jim Gaffigan himself. Jim also started to repost whoever took a selfie in front of the posters.

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Marketing Recognition
       
     
Marketing Recognition

Marketing media site noticed the buzz and made an article about it.

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The Jim Gaffigan Show Promo Tease " Sexy in the City" for TV Land

To follow this successful stunt, we had tease spots playing on taxi cabs and on Air. This is a tease spot for The Jim Gaffigan Show premiere season on TV Land. The Idea was to tease Jim's chaotic life as a father of five children but disrupting a sequence of shots in the likes of Sex in the City. My role was to art direct the treatment with producers and writers and post production.

Directed by: Chris Koch
Creative Direction: Michael Waldron
Producer: Nicole Dobbs
Editor: Ben Chapins
Art Direction: Alysson Castro
Vfx: Kurt Hartman
Production Studio: Northern Lights
Production: TV Land

       
     
The Jim Gaffigan Show Promo Tease " Sexy Murder Drama" for TV Land

This is a tease spot for The Jim Gaffigan Show premiere season on TV Land. The Idea was to tease Jim's chaotic life as a father of five children disrupting a scene that looks straight out of a murder investigation TV series. My role was to art direct the treatment with producers and writers and post production.

Directed by: Chris Koch
Creative Direction: Michael Waldron
Producer: Nicole Dobbs
Editor: Ben Chapins
Art Direction: Alysson Castro
Vfx: Kurt Hartman
Production Studio: Northern Lights
Production: TV Land

"Big Jim"
       
     
"Big Jim"

We created a "Big Jim" mascot to appear in key areas in NYC. My role was to Art Direct the production of the suit.

Art Direction: Alysson Castro

Produced by TV Land 

"Stay Pale" Sunscreen
       
     
"Stay Pale" Sunscreen

Big "Jim's" gift to the public while trotting around key areas in NYC

NY Taxi Tops
       
     
NY Taxi Tops

Hundreds of Taxi cabs had a gigantic Jim Gaffigan's face on the artwork that matches taxi colors.

Design and Art Direction: Alysson Castro

 

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