The Jim Gaffigan Show Season Campaign
       
     
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New York City
       
     
New York City
       
     
New York City
       
     
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New York City
       
     
New York City
       
     
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New York City
       
     
Chicago
       
     
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Chicago
       
     
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Los Angeles
       
     
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Los Angeles
       
     
Los Angeles
       
     
       
     
       
     
       
     
       
     
       
     
The Logo
       
     
Season 2 Key Art Campaign
       
     
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The Jim Gaffigan Show Season Campaign
       
     
The Jim Gaffigan Show Season Campaign

My Role:

Influenced and participated in the conceptualization to the biggest marketing campaing TV Land has ever done. The Jim Gafigan Show spearheaded TV Land’s new rebrand and target audience. Oversaw and led multiple teams, from Print, Digital, and On-air throughout pre-promotion, premiere and post-promotion campaigns.
Oversaw all out-of-home campaigns in NYC, Los Angeles and Chicago.
Directed outside creative partners on Key Art concepts and executions.

Art directed Live action Shoots with talent for On-Air and Off Air promotional campaigns. Art directed photoshoots with talent for Key art and all print campaigns.
Conceptualized and designed the “Jim Gaffigan Show” logo.
Designed and conceptualized multiple creatives for the main Key art campaign.

Art directed all On-air, Digital and Print material related with “Jim Gaffigan” including partnerships with channels such as Nickelodeon, Comedy central, Hulu, Thrillist Funny or Die and etc. Conceptualized unconventional ways to market The Jim Gafigan Show including his U.S comedy tour. 

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New York City
       
     
New York City

Nasdaq and Reuters LED screens

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New York City

Nasdaq/Reuters LED Screens

New York City
       
     
New York City

Sight Seeing bus wrap

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New York City
       
     
New York City

Newspaper stands.

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New York City

Bus Shelters.

New York City
       
     
New York City

Subway takeover.

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New York City
       
     
New York City

Subway Two Sheets.

Chicago
       
     
Chicago

Bus Shelters.

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Chicago
       
     
Chicago

Head House subway and elevator

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Los Angeles
       
     
Los Angeles

Hollywood Walk of Fame.

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Los Angeles
       
     
Los Angeles

Billboards.

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Los Angeles

Sight Seeing Bus Wrap.

       
     
The Jim Gaffigan Show Promo Tease "Handy Man" for TV Land

This is a tease spot for The Jim Gaffigan Show to be aired on HGTV Network. The Idea was to spoof a home improvement TV Show with Jim as the handy man.
My role was to art direct the live action shoot and Post -production.

Directed by: Ward McCarthy
Producer: Nicole Dobbs
Editor: Ben Chapins
Art Direction: Alysson Castro
Production: TV Land

       
     
The Jim Gaffigan Show Promo Tease " Shark Week" for TV Land

This is a tease spot for The Jim Gaffigan Show to be aired on Discovery Channel during "Shark Week" season. The idea was to incorporate the "Shark Week" theme and introduce Jim's chaotic life from his new show.
Easter egg alert! There is actually a shark in the ocean!
My role was to art direct the live action shoot and Post -production.

Directed by: Chris Koch
Art Direction: Alysson Castro
Producer: Nicole Dobbs
Editor: Ben Chapins
Vfx: Andrei Dan
Production: TV Land

       
     
The Jim Gaffigan Show Promo Tease " Summer" for TV Land

This is a tease spot for The Jim Gaffigan Show to be aired on multiple chanels during "Summer" season. The idea was to and introduce Jim's chaotic life from his new show. This color treatment was purposely done to exaggerate Jim's paleness!
My role was to art direct the live action shoot and Post -production.

Directed by: Chris Koch
Art Direction: Alysson Castro
Producer: Nicole Dobbs
Editor: Ben Chapins
Production: TV Land

       
     
The Jim Gaffigan Show Promo Tease "Bachelorette" for TV Land

This is a tease paid spot for The Jim Gaffigan Show premiere season on TV Land. The Idea was to tease Jim's chaotic life by having this spot playing during the Season finale of Bachelorette. My role was to art direct the treatment with producers and writers and post production.

Directed by: Chris Koch
Producer: Nicole Dobbs
Edited by: Ben Cappins
Art Direction: Alysson Castro
Production: TV Land

       
     
The Jim Gaffigan Show Tease Promo " Stop it" for TV Land

This is another tease spot for The Jim Gaffigan Show to be aired on multiple chanels during "Summer" season. The idea was to and introduce Jim's chaotic life from his new show. This color treatment was purposely done to exaggerate Jim's paleness!
My role was to art direct the live action shoot and Post -production.
Directed by: Chris Koch
Art Direction: Alysson Castro
Producer: Nicole Dobbs
Editor: Ben Chapins
Production: TV Land

The Logo
       
     
The Logo

Customized wood block type to represent Jim’s imperfections and to grasp the grittines of NYC.
The logo is purposedly asymetrical and umballanced to represent Jim’s chaotic life as a father or five while working as a professional stand-up comedian. 

Season 2 Key Art Campaign
       
     
Season 2 Key Art Campaign

Logo usage on season 2 key Art.

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