Lopez "Cigar"
       
     
Lopez "Mural"
       
     
Lopez "Beverly Hills Card"
       
     
LOPEZ_card_la_vertical.jpg
       
     
Lopez "Alley"
       
     
Lopez "The Hills"
       
     
Lopez "The crew"
       
     
"Cigar" Pitch
       
     
"Cards" Pitch
       
     
Key Art Photoshoot
       
     
Shoot_cigar_2.jpg
       
     
Shoot_mural.jpg
       
     
Shoot_card.jpg
       
     
Shoot_alley.jpg
       
     
Shoot_hills.jpg
       
     
 Shameless selfie with the man!
       
     
Lopez Logo and Inspiration
       
     
       
     
Premium Press Kit " Deck of Cards"
       
     
Deck of Cards
       
     
       
     
New York City Campaign
       
     
Nasdaq_2.jpg
       
     
 Viacom building LED Screens.
       
     
New York Campaign
       
     
New York- LA-Miami
       
     
ooh_la_2.jpg
       
     
New York Campaign
       
     
ooh_ny.jpg
       
     
Street team and Mobile Billboard
       
     
Street team T-Shirt Design
       
     
ooh_ny_6.jpg
       
     
Street Team
       
     
Beer Koozie
       
     
Lopez "Cigar"
       
     
Lopez "Cigar"

TV Land's first Latino centric original series LOPEZ stars George Lopez himself as the main character. The "cigar" concept shows his slick look as a successful man and the smoke giving away his Mexican roots by the shape of a sombrero. Also a detail of a girl on top of his cigar. My creative role in this campaign was to represent and empower the Latino culture through a prideful perspective. I art directed all aspects of this campaign, from Key Art, Digital to On Air  promos and out of home marketing initiatives.

Concept and pitch by: Alysson Castro, Nicole Dobbs, Michael Waldron

Art direction: Alysson Castro

Photography: Justin Stephens

Studio: Gravillis

 

 

Lopez "Mural"
       
     
Lopez "Mural"

George Lopez is trapped between his poor Latino heritage and the rich, white world he lives in and this concept shows that no matter what he can't escape his heritage. Lopez and his cute dog walks in front of a beautiful mural but the photo is taken at the exact moment he walks in perfect alignment on a sombrero, giving away his roots by a stereotypical image of a sombrero.

I worked hand in hand with Gravillis Art directing the shoot and the creation of this artwork.

Art direction: Alysson Castro

Photography: Justin Stephens

Producer: Nicole Dobbs

Studio: Gravillis

Production: TV Land

Lopez "Beverly Hills Card"
       
     
Lopez "Beverly Hills Card"

This concept represents the duality that is the life of George Lopez. One side he is a successful and rich star, and the other side, a man regarded as just another fellow from his old neighborhood in East LA. The card also represents his ambitions to succeed in Las Vegas. 

Concept and Art Direction: Alysson Castro

Creative Direction: Michael Waldron

Studio: Gravillis

Produced by TV Land.

LOPEZ_card_la_vertical.jpg
       
     
Lopez "Alley"
       
     
Lopez "Alley"

This concept was a series of posters to show George Lopez questioning stereotypes that constantly thrown upon him.

Art Direction: Alysson Castro

Photography: Justin Stephens

Produced by TV Land

Lopez "The Hills"
       
     
Lopez "The Hills"

Art Direction: Alysson Castro

Photography: Justin Stephens

Produced by TV Land.

Lopez "The crew"
       
     
Lopez "The crew"

Art Direction: Alysson Castro

Photography: Justin Stephens

Produced by TV Land.

"Cigar" Pitch
       
     
"Cigar" Pitch

Worked with a sketch artist on the pitch.

Art Direction: Alysson Castro

"Cards" Pitch
       
     
"Cards" Pitch

Worked with a sketch artist with a design of the card for the pitch.

 

Key Art Photoshoot
       
     
Key Art Photoshoot

Art Directed the photoshoot.

Shoot_cigar_2.jpg
       
     
Shoot_mural.jpg
       
     
Shoot_card.jpg
       
     
Shoot_alley.jpg
       
     
Shoot_hills.jpg
       
     
 Shameless selfie with the man!
       
     

Shameless selfie with the man!

Lopez Logo and Inspiration
       
     
Lopez Logo and Inspiration

I wanted to have a real blue collar tone on the creation of the logo. Coincidently, I stumbled on a hand painted sign that inspired the design.

Logo Design and concept: Alysson Castro

       
     
LOPEZ Logo exploration

A fun animation showing the creative process from exploration to final logo.

Art Direction: Alysson Castro

Animation: Christian Caraballo

Produced by TV Land.

Premium Press Kit " Deck of Cards"
       
     
Premium Press Kit " Deck of Cards"

Casino grade customized deck of cards.

Illustrated and designed all fifty-two cards using iconic symbols to represent the suits. Sugar skull ( la calavera) as Spades, Sacred Heart (el corazon sagrado) as Hearts, Spanish Guitar ( la guitarra) as Clubs and Diamantes as Diamonds. 

Design and Illustration: Alysson Castro

Deck of Cards
       
     
Deck of Cards

52 customized cards and box design.

       
     
LOPEZ CARDS COUNTDOWN

A fun stop motion animation created to raise awareness to Lopez show on TV Land through Social Media.

New York City Campaign
       
     
New York City Campaign

Nasdaq/Reuters LED screens.

Nasdaq_2.jpg
       
     
 Viacom building LED Screens.
       
     

Viacom building LED Screens.

New York Campaign
       
     
New York Campaign

Bus King with "Cards" Artwork.

New York- LA-Miami
       
     
New York- LA-Miami

Wild Postings

ooh_la_2.jpg
       
     
New York Campaign
       
     
New York Campaign

Subway two sheets.

ooh_ny.jpg
       
     
Street team and Mobile Billboard
       
     
Street team and Mobile Billboard
Street team T-Shirt Design
       
     
Street team T-Shirt Design
ooh_ny_6.jpg
       
     
Street Team
       
     
Street Team

Beer koozies for street team to give away.

Beer Koozie
       
     
Beer Koozie