New York Brawlers is a brand line conceptualized by the pure passion for fighting sports and the love for New York City.
This brand's birth was a partnership by me and my school mate and business partner Pantelis Nikolaides.
The logo and brand identity was inspired by the grittiness of the city and the punk rock aggression.
The production of these products are credited to Pantelis Nikolaides. You can purchase them at www.fightthecity.com
The main Idea of the logo was to show raw aggression and rebellion. Based on scratching tags on subway windows, I created a shape of a fist with NY letters.
Still preserving the authenticity of the first fist logo, we filled the gaps and added bold modern type for the commercial appeal.
Boxing/ Muay Thai Gloves
Snap back baseball cap