NEW YORK BRAWLERS
       
     
The Punching fist
       
     
The Punching fist evolution
       
     
 Boxing/ Muay Thai Gloves
       
     
Homepage_glove_2.jpg
       
     
 Snap back baseball cap
       
     
 T-shirts
       
     
 T-shirt graphics
       
     
NEW YORK BRAWLERS
       
     
NEW YORK BRAWLERS

New York Brawlers is a brand line conceptualized by the pure passion for fighting sports and the love for New York City.

This brand's birth was a partnership by me and my school mate and business partner Pantelis Nikolaides.

The logo and brand identity was inspired by the grittiness of the city and the punk rock aggression.

The production of these products are credited to Pantelis Nikolaides. You can purchase them at www.fightthecity.com

 

The Punching fist
       
     
The Punching fist

The main Idea of the logo was to show raw aggression and rebellion.  Based on scratching tags on subway windows, I created a shape of a fist with NY letters.

The Punching fist evolution
       
     
The Punching fist evolution

Still preserving the authenticity of the first fist logo, we filled the gaps and added  bold modern type for the commercial appeal.

 Boxing/ Muay Thai Gloves
       
     

Boxing/ Muay Thai Gloves

Homepage_glove_2.jpg
       
     
 Snap back baseball cap
       
     

Snap back baseball cap

 T-shirts
       
     

T-shirts

 T-shirt graphics
       
     

T-shirt graphics