Vh1's 40 Greatest Franchise is a top 40 countdown show for the most talked about videos at the moment. From viral web videos to celebrities gossip,40 Greatest embraces it all and include special commentaries by the funniest people in TV.
Client: VH1 Networks
Creative and Art Direction: Alysson Castro, Pantelis Nikolaides
Executive Producer: Alexandra Fitzgerald
Producer: Khamsouk Kham
Animation: Andrei Dan,Pantelis Nikolaides, Alysson Castro
Produced by: Mr. Harmstrong studios
While technologyevolves exponentially, the way we communicate changes in such a rapid way that it discards its own rules. The young generation created almost organically this "new language" in need to exchange information as quickly as possible through typing symbols and acronyms to each other in on-line chats, text messages and even e-mails. This new language is evolving so fast that nowadays entire emotions and feelings can be represented by just punctuation marks.
Because technology and communication comes hand in hand, online and TV content is gradually merging into one, enabling us the viewer, to express our opinions and to post commentsinstantly as we see it. Now everybody has an opinion and are not shy about them either! The main focus in this concept is to show how this "new language" can be expressed in conjunction with videos that are passed back and forward in a chat room. It all begins with a simple text message and the need to share a video to someone to all of sudden become the "thing" to talk about. In this high paced idea we will utilize comedy pauses, freeze frames and "texting" to create a very entertaining organized chaos.