John Dutton, a sixth-generation homesteader and dedicated father, manages the largest contiguous ranch in the U.S. In a world rife with corruption and land disputes, he faces constant conflict with neighboring entities: a growing town, an Indian reservation, and America’s first national park.
As the Senior Art Director at Paramount Network, I was responsible for the conceptualization and execution of the Key Art, Social, On Air, and Out of Home campaigns. My duties included scouting ideal on-set locations and directing talent for both the primary key art and secondary photography, which contributed to the overall aesthetic of the show. Our decision to utilize real tintype photography aimed to elevate the authenticity of cowboy culture.
Photographer Key Art: Emerson Miller
Photographer Tin Type: Sarah Coulter
Photographer Environmental Portraits: Emerson Miller