During my tenure at Paramount Network, I held the responsibility for formulating and implementing comprehensive campaigns spanning Key Art, Social, On Air, and Out of Home channels. In the pre-season campaign, my duties encompassed identifying optimal on-set locations for backplates, providing direction to the talent during photoshoots, and crafting intricate Photoshop compositions for final retouching and delivery.
In the current season, our approach involved a deep exploration of the evolving storyline, characterized by a nuanced transition towards a darker thematic tone. To enhance the narrative connection between characters and the pivotal conflict landscape, we strategically erected a stage facilitating the capture of characters from an extreme low angle. This deliberate choice served to underscore the profound link between the characters and the tumultuous terrain in which the narrative unfolds.
Key Art Campaign: Paramount Network
Photographer: James Minchin